background

The Fleischman Law Firm is a sharply focused boutique with an uncommonly successful track record. They represent public and private corporations, hedge funds, financial institutions, corporate executives and other individuals in high stakes litigation. They prosecute and defend claims on behalf of their clients in state and federal courts throughout the United States, and frequently appear before the SEC, FINRA and other regulatory bodies.

solution

Working with the founder of the firm who was a state and federal prosecutor as well as a senior managing partner at several nationally known Plaintiffs firms, we created a brand platform which immediately positioned his start-up firm as a nationally established player. The new logotype subtly balances two distinct fonts separated by a vertical rule. The new logotype embodies the traditional longevity of the firm balanced with the efficacy of the high-tech revolution, globalization, and Wall Street’s expansion. In addition to a new brand identity, we developed a stationery system, website and capabilities brochure.

services

Identity

Credentials Kit

Sell Sheet

Website

 

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