background

Duff & Phelps is the premier global valuation and corporate finance advisor with expertise in complex valuation, dispute and legal management consulting, M&A, restructuring, and compliance and regulatory consulting. Cullinane was challenged with writing and designing their global capabilities brochure to convey their combination of technical analysis and industry expertise that enhances value, helps their clients build businesses and gives them peace of mind when making important decisions.

solution

Having worked with some of their competitors such as PricewaterhouseCoopers, Standard & Poor's and Deloitte, Cullinane was very familiar with the professional services space. Our solution was to create a theme of "Delivering value" on the cover, with supporting interior section heads with messaging such as "the value of experience", "the value of independence", "the value of objectivity" etc. which reinforced the key visuals which accompanied them. The result was a global capabilities brochure which appeared in multiple languages and won numerous creative awards.

services

Copywriting

Capabilities Brochure

Trade Show Exhibit

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